The only thing they are protecting is their asset.
When they are offering VIN etching, the only thing they are etching is the word "sucker" on your forehead.
When they are adding add ons, the only thing they are adding is mark ups.
Listen, the car is a wonderful muscle car straight from the factory in Elizabeth, AU. Holden did a great job. The only thing Pontiac had to do was put it on a boat and deliver it to you. Heck, they even managed to screw that one up early in 2004! Anything that a dealer does is make it tackier, more expensive, and less desirable.
Thanks Pontiac. Now do us a favor and will you please leave Holden alone?