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Opinions please: would you buy this with an ASTON MARTIN OR BENTLEY??

819 views 32 replies 15 participants last post by  Pheonix311  
#1 ·
Hey guys.

I am taking my business to new depths and I am trying to find the right clients for my top end services. It's difficult as we all know. When soemone asks for a detail my response is usually: "well these are the types of details I offer and my speciality is paint correction..."... too often the reply is..: "well im mostly interested in the interior, I think the paint is ok!!" :mad: The paint is not ok.. ok!!!!!!!! Trust me!!
So anyway make a long story short, my system can better the appearence of any brand new car. The results blow peoples minds. You have to see in person.

My high end work consists of:

-measure
-correct to 100% reflective surface by wet sanding and polishing
-fine tune polishing
-cleansing
-sealing (optional)
-feeding (High end Carnaubas only) 2-4 coats...
Min of 10 hours, max of 35 hours... give or take.
Cost: $650-$2500

my clients that pay for this work are Car show junkies, or auto connoisseurs with a new high end that has been abused at the DEALERSHIP!!!

Here is my question:

DO YOU GUYS THINK THAT IF YOU WERE GOING TO BUY A BRAND NEW HIGH END (eg: BENTLEY, ASTON, MAZ, PORSHCE, MERC'S ETC...) YOU WOULD BE INTERESTED IN THIS SERVICE AS A PACKAGE AT A DEALER???? It would be around a $2K package.

Now I know we all hate dealer packages, but at the high end dealers its more like a special paint option. With the right salesman I think the wealthy guys might go for it??!!. The problem is, the SR would have to be very subtle because the client is going to question why the paint needs it??!!!

Any feedback would be great and sorry for the long opener there.
Thanks guys... you all rock.. well some of you anyway:)

Here are a few examples, but I dont have pics of my best stuff due to weird clients...

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#5 ·
My thought is this.

Getting a dealer onboard may be a tough sell. it would be hard and counter productive for a dealer to say "after you buy this $100,000 car, we recommend having the paint proffesionally detailed because there are alot of small flaws in the paint that while it looks good, is actually a not so hot paint job". i would assume that they want there customers to believe that the car is already perfect in every way.
 
#7 ·
great work man props to you...IMP there is only 1 austin martin thats worth buying thats the db9s...other than that i think your sol on trying to sell that car on these boards my friend
 
#21 ·
I think it is all in the sell. There are people who will buy a top end car and use it as a daily driver. I used to work for a guy who had the latest and greatest Porsche Carrara every year. What do they run $180K to $250K? He would drive it through the car wash once a week. The car cried. He didn't care. It was a status symbol, not a passion.

Then there are the GTO guys that would gladly pay you $600 for a mirror like finish. I'm one of them but my paint no longer matchs and you are 1800 miles away :)

If you have a good salesman, they can sell the hell out of that service without devaluing their normal product.

I would stick to one or two high end dealerships, keep one car on their floor done. If it sells you get your cut but more importantly the salesperson can walk a customer over and say "The paint on these are great.. but if you are buying the car to be a work of art, look at this..."

Also, I would take a careful look at each brand and their models. then you can have set rate for each car on their floor and the dealer can tack on their own bit.
 
#12 ·
+ 1, sell it as an enhancement, not a correctional.


and btw, since i cant come to cali for your services, would you mind sending my a pm with how to do that to my car. mainly speaking of the wet sand, i have no idea what you mean by this and i would LOVE to be able to get my car that mirror shiny. NOONE in my area is good enough to make it look like that, on any car. TIA
 
#14 ·
but to answer your question wich i seemed to skip yes if i was buying one of those cars i would pay the little extra to have that done
 
#15 ·
Make some brochures about how it is an enhancement and have the nicest, fastest, most expensive car in the show room sporting your detailing work.

And don't over extend yourself by getting into contracts with multiple dealerships.
 
#17 ·
You have to make the pitch to the dealerships owner that you are a part of their team and that the buyer won't get the impression that the vehicle is defective itself.

The right dealership will look at it for what it is, an enhancement making an exotic that much better than the next, and something only that dealership offers.

You have to find a dealership with the right clients though.
 
#20 ·
id say offer it at $3k-4.5k. for people who can afford high end cars would see that as a couple bucks more. in so cal there's no shortage of people like that. after all, we see more expensive cars rolling around in the streets than most of the country.

edit: in other words i'd pay up to 5 grand more to have a better looking aston martin than that other guy who lives up the hill. :burnout:
 
#25 · (Edited)
thanks for all the replies guys.
Here is a real quick simple break down of the process.

after you measuring. (which on these cars is between 8-12 mills... on ours its 5-8!!)

Sanding has to be done in 3 stages. IE: Heavy OP= 1500 grit starting point. then you follow with 2000, then 2500/or 3000. The 3000 evens out all the scratches. You do it 3 stages so each grit works down the scratches you just put in before it. You have to put scratches in to get them out!
The rule of thumb is to do all the work with the sand paper, the buffing should be minimised as much as possible. You will burn through paint with a rotary and a thick wool pad much quicker in many cases that with sand paper.
The buffing is done with a wool pad first, then foam heavy cut, then light cut. YOu then use a swirl remover intermediate cut, then a final polish. All these stages require multiple passes. Now... theres where you can haev problems. If you buff the same area too many times you heat the paint which can lead to melting very easily.
This whoel process requires towels to cover the wheels and the windows etc... lots of masking tape and lots of good lighting to see your results. I can almost do it now to where I know when im done and have a perfect surface but you need lights to check.

After all this the HD cleanse (Zymol) is applied which pops the real colour of the car. You will be amazed at this point. Its hard to explaiin what it loos like in person.

Then feeding with the high end Carny.... just pure art!!!
 
#28 ·
Well, you obviously have convinced some customers with very high-end cars that they should try this and are very happy with the results. I think that verifies the service you provide. I would agree with the other posters though that it should be sold as an enhancement only (avoiding words like 'correction' in a high-end showroom would be a must.)

You would have to convince the dealer to let you do a car in his inventory and then display it in the showroom. This might be a little harder sell. If you pull up in one of your customer's Mercedes or Porsche's along with an untreated one it may help. But even still Aston's and Bentley's are another notch up and probably a bit more difficult to convince a dealer (who has a note on the car himself and must sell it) to let you essentially take sandpaper to it.

Perhaps start with Mercedes or Porsche dealers and see how that goes? Then move up the food chain?

The cars look *really* good BTW. Good luck.